There are hundreds of different methodologies and patterns within user experience department. We pick the ones that suit your business.

Helping formulate core values

We love understanding problems and research & data analysis help us objectively do so. We use a variety of research & analysis tools that can be tailored to your scope.

  • Customer interviews and user tests
  • Insight artefacts like affinity maps, card sorting & maps
  • Use of data analysis tools like google analytics

Information architecture & hierarchy

There’s often multiple problems and solutions. We use insights to determine high frequency & high value tasks and jobs-to-be done by the user then prioritise.

  • Prioritisation matrix and workshop facilitation
  • Primary, secondary & tertiary information
  • Labelling, order considerations and diagraming

User flows, prototyping & iterations

We bring our insights into action and create valuable initial deliverables. Our aim is to keep our users in mind as we begin to ideate and etch out the initial framework for the product.

  • Site maps, user flows, diagrams and data visualisation
  • Brand & colour guidelines for internal & external stakeholders
  • Differentiating from competitors with unique colour palettes

Usability & user testing

We use design to get results which means creating intuitive solutions. Testing our designs through user testing of our low cost prototypes is an efficient way to gain feedback quickly.

  • Remote or in person user tests
  • Designing to web & application usability standards
  • Testing, capturing insights and iterating

User Experience (or UX Design) is the heart and key to success for any project.

See how we’ve reached over 12K leads by analysing, performing usability tests and iterating Goodevs.

Already know about UX? See how you can improve your internal design team workflow.

Recent works