Company Brand Evolution

About project

UX Design-focused agency, with strategy for every business goal, operating since 2014.

Business challenges

• Public brand appearance,
• Improve content-management flows for staff,
• Create new sales channels
• Intranet employee-only LMS and community,
• Consistency across multiple platforms.

Solution & Key Features

● Designed and Developed corporate website where Goodevs staff can edit and publish new company case studies, projects and articles with a user-friendly dashboard and custom templates per each type of content. New sales channels that allows connecting with an advisor to discuss work and partnership opportunities, E-mail system and automations integrated with software that goodevs uses: task managers, CRM’s, messengers and other tools.

● Visitors can learn about Goodevs, what we do and how we do it, see a list of services and get a tailored service suggestions based on specific needs that user defines in a user-friendly, fun questionnaire.

Impact

Goodevs Agency reached
● 12680+ (and growing) business owners and CEO’s visiting Goodevs from media and SEO, natively.
● Partnership with great leaders and companies that are experts in their industry from Europe and the USA.
● Saving more than 10 hours/week per employee who used to work with previous website/sales funnels

Sergey’s role

Transforming Goodevs website and media appearance into a fully-functional, company-wide, versioned design system with a team of designers and engineers to support it.

• New Website Design
• Logo, brand identity (initial in 2014 and rebranding in 2021)
• Templates for professional media: linkedin, clutch, instagram, medium
• Usability tests, resulting product iterations
• Design system: for designers, developers and content managers that is updated live.

Team members and invited experts involved

• Oleg Kovalev
• Olga Borodulina