Content first — is an approach of creating a website, when the design is created based of information the website has and is going to use, not vice versa.
Overview of content-first concepts and highlights
- Proto-content — is a part of content first approach, and actually stands for a specific type of content that is relevant for the business.
- Possible types of proto-content: existing content, competitor content, new content (define during design process), draft content, commissioned sample content
- Involves a lot of testing and thinking, makes the product perfect
P.S. Make sure that your customers have the best possible experience surfing through your products. You might consider mobile first principle for your next project.